10 Instagram Accounts That Are Thriving Without Showing Their Face

Hello fellow digital product creators! Have you noticed a trend on Instagram lately? It's all about faceless brands – those accounts that are doing really well without ever revealing the identity of their creators. And I have to say, it's quite interesting.


So, why should you care about this trend? Well, imagine this scenario: life can be quite busy but you’re someone who loves sharing your knowledge but cringe at the idea of being on camera. Does this sound familiar? I completely understand.


But here's the thing – faceless branding offers some intriguing opportunities for people like you. It's about building a strong community, monetising your expertise, and establishing yourself as an authority – all without needing to be in front of the camera.


Now, you might be wondering, why hide behind your brand? Well, for starters, it's convenient. The freedom from the pressure of always needing to be camera-ready is enticing for some. And it also gives you privacy – in a world where everyone shares everything online, it's nice to have a bit of anonymity allowing you to express yourself without the fear of judgment or scrutiny. In an age where privacy concerns loom large and the desire for authenticity is so important, faceless branding offers a really great alternative for those who prefer to keep their personal lives separate from their professional endeavors.


So, if you're interested in exploring faceless branding, please continue reading. In this post, I will share with you 10 Instagram accounts that are thriving without showing their faces. Get ready to learn and be inspired – let's dive in!


When it comes to mastering the art of financial education without showing a face, @organized.finance sets the bar high. This account's content is a blend of eye-catching illustrations, informative charts, inspiring quotes, and text-based graphics—all crafted with precision and clarity. 


As I look into their feed, there’s a treasure trove of visually appealing posts, each designed to educate and empower their audience on matters of personal finance. From budgeting tips to investment strategies, Organized Finance covers it all with authenticity and relatability.


By selecting a cohesive color palette, incorporating illustrations and graphics, and using bold fonts, Organized Finance delivers content that not only informs but also captivates.


But it's not just about the visuals—what truly sets Organized Finance apart is their genuine and authentic approach to content creation. Their captions are filled with personal experiences, practical advice, and heartfelt encouragement, creating a sense of community among their followers.


Follower count: 60.2k

Monetises with: Financial planner

Email list building: Free habit tracker


If you're seeking inspiration for a playful and vibrant Instagram presence that doesn't require showing your face, look no further than @blogpixieshop. This account exudes fun, color, and creativity in every post, making it a must-follow for those looking to introduce a touch of whimsy into their newsfeed.


When I look at Blog Pixie Shop's account, it feels like I'm entering a digital wonderland, where every post has lively fonts, captivating images, and charming graphics. From bold color combinations to quirky illustrations, their aesthetic is so pretty and distinctive.


One of the standout features that I immediately recognise is their use of Canva to create visually stunning reels that are both simple and engaging. By leveraging Canva's user-friendly interface, they effortlessly blend images with graphics and animated text, resulting in captivating content that anyone can replicate.


Follower count: 4384

Monetises with: Website and marketing templates

Email list building: Discount offers


For a masterclass in social media expertise without ever stepping in front of the camera, here's @thesocialmedia.ceo. This account has perfected the art of blending informative graphics, engaging videos, and entertaining memes to create a feed that is both educational and entertaining.


One of the standout features of The Social Media CEO's content is their use of simple graphic posts with text and imagery. These posts are not only visually appealing but also packed with valuable insights and tips for aspiring social media managers. From quick hacks to in-depth strategies, their graphics cover it all.


They also take things a step further by giving their audience a peek behind the curtain with behind-the-scenes videos. Whether they're showcasing their website or sharing their daily workflow, these videos provide valuable insights while keeping viewers engaged.


One of the signature elements of their videos is the overlay caption texts in bubbles, which highlight key viewpoints and ideas that they want to share. 


And let's not forget about their use of carousels which delivers educational content in a format that's both informative and interactive. From step-by-step guides to in-depth tutorials, their carousels cover a wide range of topics, ensuring that there's something for everyone in their audience.


Follower count: 99.4k

Monetises with: Social media manager templates

Email list building: Free workflows, templates and eBooks


Faceless InstaLaunch Toolkit

This comprehensive toolkit includes everything you need to create a brand on Instagram without showing your face.

Includes:

  • Comprehensive Faceless Instagram Mastery Ebook
  • 90 Canva graphics for faceless posts
  • 90 caption posts for authentic connection with your audience
  • 365-day content planner filled with content ideas for planning your digital product launch.
Get The Toolkit Now

If you're looking for a minimalist yet informative approach to financial content, @thefinancialreport sets the bar with their white aesthetic and neutral-toned graphics. This account has mastered the art of delivering valuable insights without the need to show their face, making it a go-to destination for anyone looking to improve their financial literacy.


They use quick videos that offer glimpses into their daily life. From "What I Ate In A Weekend" to "How Much I Spent," these videos provide a transparent look at their personal finances, all while maintaining anonymity. It's a refreshing and relatable approach that resonates with their audience and fosters trust and authenticity.


If you’re not very good with creating your own videos, then check out how they leverage stock video footage and incorporate text overlay to create engaging reels. Whether they're sharing budgeting tips or advice, these reels deliver valuable information in a visually appealing format that grabs the viewer's attention.


Follower count: 8547

Monetises with: Drives traffic to her YouTube channel

Email list building: none


The Money Confidential demonstrates the power of simplicity in financial education on Instagram. With their cohesive aesthetic of illustrations and mini infographics, they've crafted a visually captivating feed that's both informative and engaging.


I also like their personalized writing style. Each post feels like a conversation with a trusted friend, offering valuable insights and advice in a relatable and approachable manner. This personal touch creates a sense of connection and makes their audience feel like they're receiving guidance from someone who truly understands their financial journey.


Despite their minimalist approach, The Money Confidential has significant engagement on their posts and have managed to grow to an impressive following of 24k+. This is a reminder that you don't need complicated or over-the-top graphics to capture attention and build a community. Sometimes, it's the simplicity and authenticity of the message that resonates most with audiences.


Follower count: 24.2k

Monetises with: Courses and Affiliate Products

Email list building: Free checklists and mini courses


Mywealthdiary demonstrates the art of creative content creation on Instagram without ever showing her face. With a combination of illustrations, graphics, and videos, she's able to deliver valuable insights and advice on financial management in a visually engaging way.


She definitely thinks outside the box when it comes to showcasing her surroundings. By incorporating videos of her surroundings with text overlay, she's able to provide context and depth to her content without needing to reveal her face. This creative approach not only adds visual interest but also reinforces her brand identity and message.


In addition to videos, she also posts images of herself from behind or featuring different body parts like her hands or legs. This allows her to maintain a level of anonymity while still adding a personal touch to her content. It's a clever way to connect with her audience without needing to show her face directly.


Follower count: 109k

Monetises with: Coaching, affiliate products, digital products

Email list building: Newsletter subscription


Yasmina Mattson is an artist on Instagram, captivating her audience with a stunning feed filled with vibrant colors and illustrations. Her feed is a testament to her talent and creativity, showcasing her unique style and artistic vision.


Yasmina makes use of carousel posts. These posts allow her to showcase multiple drawings in one cohesive layout, giving her audience a glimpse into her creative process and the range of her artistic abilities. From intricate designs to whimsical illustrations, each carousel post is a work of art in its own right.


In addition to carousel posts, Yasmina also delights her audience with accelerated videos that show her drawing and painting process. These videos not only showcase her skills but also engage her audience in a way that's both entertaining and informative. By giving viewers a behind-the-scenes look at her creative process, she's able to foster a deeper connection with her audience and inspire aspiring artists.


Follower count: 11.1k

Monetises with: Skillshare classes

Email list building: Discounts and free digital products


Kab Digital Studio is your go-to destination for all things digital planning on Instagram. With a focus on showcasing her digital planners, she's created a feed that's both visually appealing and highly informative.


Kab creates plan-with-me videos. These videos offer a glimpse into her creative process and provide valuable insights into how to use her digital planners effectively. From setting up weekly spreads to customizing digital stickers, she covers it in a way that's engaging and easy to follow.


In addition to plan-with-me videos, she also gives her audience a behind-the-scenes look at how she creates her planners. These videos offer valuable tips and tricks for aspiring digital planners, while also showcasing her expertise and attention to detail.


While Kab Digital Studio isn't completely faceless, she incorporates brief shots of herself in her videos, providing inspiration for how to create a faceless account. Her neutral color palette creates a niche aesthetic that sets her apart and reinforces her brand identity.


Furthermore, Kab Digital Studio seamlessly integrates listings from her Etsy shop into her posts, making it natural for her audience to engage with her products. This approach to monetization not only adds value to her content but also fosters a sense of trust and authenticity with her audience.


Follower count: 8338

Monetises with: Digital planner Etsy shop

Email list building: none


There is no limit to the type of faceless account that you can create on Instagram. As a wildlife scientist and travel enthusiast, Dr. Meg shares snippets of her journey as a Ph.D. student, offering brief musings on academic life and her personal experiences. Her posts resonate deeply with her academic audience, who appreciate her authentic and relatable approach.

Her content is characterized by its simplicity and charm. With a dusty pink color palette and quirky graphics, her static images have a playful yet sophisticated vibe. Each graphic is carefully crafted to convey her thoughts and ideas effectively, using bold fonts and engaging illustrations.

If you're inspired by A Little Bit Meg's approach, tools like Canva can be invaluable. With its easy-to-use interface and customizable templates, creators can quickly design graphics that reflect their unique style and message. By selecting a color palette, adding illustrations, and crafting compelling text, anyone can model after A Little Bit Meg's aesthetic and connect with their audience on a deeper level while remaining completely anonymous.

Follower count: 37.3k

Monetises with: Digital Products

Email list building: none


Growing With Gillian captivates her audience with colorful and playful artwork filled with uplifting quotes. While she occasionally shares reels showing her face, her feed is primarily dedicated to showcasing her vibrant creations—and her engagement and follower growth speak volumes about the power of her content.

Despite the absence of regular face-to-camera content, Growing with Gillian's engagement and follower growth demonstrate that authenticity and creativity are the true keys to success on Instagram. By staying true to her passion for art and sharing content that resonates with her audience, she's been able to build a thriving community of followers who are inspired by her work.

Follower count: 97k

Monetises with: Buy me a coffee

Email list building: none


Conclusion/TL;DR

In conclusion, we've taken a deep dive into the world of faceless branding on Instagram, exploring 10 accounts that are thriving without showing their faces. From artists to digital planners, these creators have proven that you don't need to be in front of the camera to build a successful presence on Instagram.


Now that you've seen the incredible potential of faceless branding on Instagram, it's time to turn inspiration into action. Take the leap and start your own faceless account today, using the accounts we've explored as motivation and guidance.

And to kickstart your journey, grab my Faceless InstaLaunch Toolkit. This comprehensive toolkit includes everything you need to create your own brand on Instagram without showing your face: from a detailed faceless marketing eBook to 90 Canva graphics for faceless posts, 90 caption posts for authentic connection with your audience, and a 365-day content planner filled with content ideas for planning your digital product launch.

With the toolkit by your side, you'll be well-equipped to build a successful faceless Instagram presence and launch your digital products with confidence. Don't miss out on this opportunity to make your mark in the world of faceless branding – get your toolkit today!


Faceless InstaLaunch Toolkit

This comprehensive toolkit includes everything you need to create a brand on Instagram without showing your face.

Includes:

  • Comprehensive Faceless Instagram Mastery EBook
  • 90 Canva graphics for faceless posts
  • 90 caption posts for authentic connection with your audience
  • 365-day content planner filled with content ideas for planning your digital product launch.