The Experiment That Brought In $2047 In 2 Weeks With Less Than 200 Email Subscribers On My List.
The Experiment That Brought In $2047 In 2 Weeks With Less Than 200 Email Subscribers On My List.
In this case study, I am going to share with you, the strategy that I used, to sell one of my digital products, without spending any money on ads or without having a huge audience to speak to.
Many people feel that you need to spend money on Facebook Ads to sell a product that they’re launching. Of course Facebook Ads can help you get more eyes on your offer. But if you’re not yet ready to invest in Facebook Ads, here is a strategy that you can use to sell your products with organic traffic.
Before I go into this case study, I want to preface this by saying, you must have a way to get people to see your offer. If you do not, you won’t be successful in launching any product.
That's because it takes people to buy a product and without them, your business will be non-existent.
That's the reason why I think this launch was successful. It was because I had readers who visited my blog regularly. I built this blog from the ground up and learnt how to get traffic to it using Pinterest.
I also had followers to my Pinterest account and was able to apply this strategy to those followers as well.
Here's what's covered (click a link to go to the paragraph):
- The origin story - Where it all began
- The experiment - How I generated $2k in 2 weeks with less than 200 subscribers
- The product and why we created it
- The strategy we used to sell our first digital product
- What happens after the opt-in
- The emails that we used in our funnel
- Emails that sell your digital product
- The pre-sell schedule
- The results we achieved from this experiment
- What we learned and the two crucial things that we consider important for selling digital products online
- TL;DR Get all the email sequences we used
You'll also discover the only funnel/system that I have in my business for selling low ticket offers that turns "cold" and "lukewarm" audiences into "hot" buyers in as little as 10 emails.
I think the single most important reason why this experiment worked, was because of how I mapped the funnel to build a relationship quickly with anyone who went through it and now, in my business I always have one set up when the objective is to sell a low-priced digital product.
But before I get into the strategy, I want to share this story with you.
Where It All Began
When I first started online, I started with affiliate marketing and blogging. At the time, I was learning so many things about selling products online, that I wanted to take all the experiments that I tried with affiliate marketing and document my journey through my blog.
So from mid 2017 to about the beginning of 2018, I learnt everything about how to get people to my website and how to monetise my website through affiliate marketing.
But whilst I was making progress, and getting a decent number of people to my website and affiliate sales, there was a problem.
Even though by that time I had 3000-7000 people visit my blog each month, I was only able to generate less than $700 in affiliate sales.
Which meant, if I wanted to scale my blog to help me make a liveable income, then I'd have to more than triple my effort, to triple the number of people coming to my blog, to at least cross the mark of $2000 in online income.
I mean one thing was clear to me, that to grow my income, I had to work harder and because I was already burnt out from churning out so much content, it slowed me down which meant that my blog income would also slow down too.
The Experiment
One day I decided to do an experiment.
I decided to create a low-ticket product to test a funnel that I had learnt when I was doing affiliate marketing to see whether it could work with my own product, instead of an affiliate product.
That was when I made my first $2k in 2 weeks.
How I Generated Over $2k In 2 Weeks With One Low-Ticket Digital Product And Less Than 200 Subscribers
There are many digital product creators who are struggling to sell their digital products even though they have a lot of followers on social media or a lot of blog readers.
When I did this experiment, I mainly wanted to test the hypothesis whether you really need a big audience to sell your digital product to.
Because as a blogger, the more people that read your blog, the more people would buy your offers right?
That's what we're taught. We're always taught to scale our blog traffic or in the case of a social media user, to get more people to follow us.
But today I want to show you, just how a few tweaks to your business, can help you sell your digital products to a small number of people and make more than you could from selling directly on social media platforms or from a blog.
The Product And Why We Created It
The product was an eBook that taught students how to Build a Blog as a Business.
It was packaged as a prelude to a high-ticket coaching program.
I got the inspiration to create this product, because most of my blog visitors asked for coaching on how to start a blogging career.
Key Takeaway: Before I created this product, I made sure that it was validated to prove that there was a need for it. I looked at my website analytics, to understand what posts my readers and website visitors were reading the most which gave me huge insights into their problems.
The Strategy In A Nutshell
To bring attention to our launch, we first placed a notification bar at the top of our website using the plugin WP Notification Bars.
This ensured that anyone who visited our website, would be aware that we had an offer and they could express an interest in it, by clicking on the link that took them to our landing page.
We also created two landing pages for this launch. One landing page was long form and the other was short form.
The reason why we created two landing pages is because we wanted to test which one converted better and got more people to join our email list for what we had to offer.
And we wanted people to subscribe and join our email list because this is how we could build the relationship with our audience, as well as have their attention in their inbox, so we can pre-frame them on the digital product and warm them up for the sale.
And this is one of the biggest problems that we see in the digital product industry right now.
A lot of digital product creators try to sell their products from their website or social media platforms and whilst you can sell an offer directly from a sales page, it is not the best strategy.
Why do I say so? Well when selling a product from a sales page, we do not know who visited the page and there is no way to keep in touch with them to follow up with them.
(Well, unless we use remarketing ads.)
What I thought was that everyone who visited our sales page wasn't going to buy right now. I knew I had to convince them that the product was worth their investment.
So by selling the product from an email list, however, not only have I captured their contact details, but I can pre-sell them on the benefits of the product, making them more likely to buy, plus I can now transform the lead from a cold one to a warm one, by providing immense value, making them more likely to trust me and my expertise.
Also, by being on my email list, I knew that I could really demonstrate my value. I really wanted to offer help and didn't want my new subscribers to see that I was not genuine and only wanted a sale. My goal was to build a brand and building this relationship was really important to me.
After The Opt In
Once people opted in, by providing their name and email address, they moved on to our thank you page.
On the thank you page, I communicated a very specific message to the lead.
Key Takeaway: Some digital product creators feel that people will automatically know what to do, when they take an action. What I found through other research is that to get people to take action, I had to tell them to take the specific action. If I wanted them to do something, I literally had to spell it out for them.
So I told anyone who subscribed to check their inbox or junk mail for a confirmation email. I also told them to open the email, click on the confirmation link so they could be added to the waiting list. That's how specific I was.
The Email Series
Once people were on my email list, they were sent 5 pre-written, automated emails spread across 10 days, all providing helpful content to warm them up for the sale.
But my subscribers didn't get just any type of email. NO. I made sure to infuse story-telling in the emails to make them personable and relatable so they would resonate with our subscribers helping us quickly build a relationship with them.
After all, we're told to build relationships with people.
"People buy from other people".
But with subscribers inundated with so much noise in their inbox, how could I stand out and make myself different from everything that they were already receiving?
So to get this right I thought about what my audience wanted to learn from me.
I asked myself, "What are their pain points?" Could I address this in an email?
Could I provide any tips to demonstrate expertise?
I needed to quickly build a personal connection and so I didn't make it all about business. I told them a relatable story so they got to know a little about me, where I came from and why I was doing what I was doing.
I knew my newly acquired subscribers were almost cold. They knew very little about me.
And it was up to me, to talk to them in a way, that shows not only do I know what I'm talking about and that I was ready to help them but most importantly I knew how they felt.
The Type Of Emails That Sell
Now you might think that what makes people buy are the features and benefits of a product..
And yes, this does matter.
But the truth is you have to establish an emotional connection with people so they will want your digital product.
They choose what they want based on how you make them feel.
So whenever I launch my digital products by email, here’s what I do:
- I show up on video to my subscribers so they can see who I am. I want to have a personal connection with them
- I share personal stories so they feel emotionally involved and they can relate to what I have to say
This is the difference between having an email sequence that’s meh vs one that captivates the hearts of your subscribers and turns them into buying your products..
Email sequences that tell a story allows your subscribers to imagine what it’ll be like when they use your product.
It’ll allow them to almost experience it in real life.
And that’s why when you write your email sequences the right way, it can be such a powerful way to present and sell your product.
The Email and The Tools Used
To send the automated emails, I used Aweber.
Aweber is an email marketing software that helps you send emails to several subscribers at once.
The Pre-Sell Schedule
Here is what the pre-sell schedule looked like:
March 01st sales funnel launched to generate leads
April 12th FAQ email
April 13th Our story and another introduction to us and the brand
April 14th Open cart email
April 16th Reminder email
April 17th Last chance email
The pre-sell schedule not only included the above emails, but also 5 automated, pre-written emails that I set up in my email autoresponder to send automatically.
So by the time that people received these broadcast messages, they had some content from me which was designed to warm them up and keep them engaged, most important!
My email list was less than 200 for this launch.
What I learnt from this experiment is that a huge email list isn't needed at all to sell digital products for start-ups. All I needed was a targeted and engaged email list.
Next I will break down really quickly, what the pre-sell schedule emails looked like.
April 12th FAQ email I made sure to answer any questions that people may have about my product.
April 13th My story and introduction email In this email, I kept it real. I told my story about my journey to entrepreneurship and why I started.
I made sure that my email was totally relatable and highlighted their pain points through my experiences.
April 14th Open cart email This email, I told my subscribers that the product was going live and ready for purchase. This is where I got to get “on stage” and make my huge pitch.
April 16th Reminder email The reminder email was a reminder that I launched my product.
This email was for those people, who probably did not get the first email the day before.
I also included a testimonial in this email, just to show that people work with me and trust me.
Then I included this one tactic, that made sure that sales continued, and that was a tactic to create urgency, so people would buy now, instead of leaving it for later.
That tactic was letting my subscribers know that the price was going up!
April 17th Last Chance email This email, was where I told my subscribers, they only had a few more hours to get the product, before the price went up.
The Results
To show you just how effective the email campaign was, these were the type of results that I got.
Once students purchased the ebook, I now had a buyer’s email list, to which I could promote other high-priced products.
After This Experiment, Here's What I Discovered
Every business needs an audience
To make this experiment successful I knew that I needed people to "talk" to.
I needed an existing audience that wanted to hear from me, which is why the first thing I decided to do was develop a way to attract our new audience and build upon it, before I executed the strategy.
Every business needs a good product
I also knew that this strategy was likely to fail, if I did not have a good product.
People want to buy products that will help them and in a crowded marketplace, they're looking for products that are proven to work for them. Which is why validation of my product was always at the forefront of my plan and the goal wasn't to get an enormous number of sales but just enough to create a small test group to work with them so I could test and improve and build upon it to share it with more people.
A big audience is DEFINITELY not a requirement
As a start-up, I always felt I was at a disadvantage and had to wait a few more months to grow my audience. In fact, I was a little skeptical about how successful this experiment would be, just because I had no email list and was literally starting from zero.
I mentioned before that my email list was less than 200 subscribers. But despite this I was able to generate $2047.
What I learnt is that as long as I provided tremendous value to my subscribers and I had a good product, I could have a good launch.
TL;DR: Wouldn't You Like To Have This Email Sequence Set Up In Your Business?
There's not many systems and moving parts that went into this strategy to make it successful. We had:
A good offer: We understood what our subscribers wanted based on the problems that we researched from what they were reading on our website.
The audience: In order to sell your digital product, you need to sell it to a primed audience that wants what you have and if you've done your research about your audience's problems, then creating a digital product that solves their problems, is the solution to generating sales.
The messaging: Because in truth, what sells a product isn't really the product itself, but rather how you describe it and make your readers feel about it. You have to talk about your product and get your subscriber to think "they really know how I feel" and you can do this by telling your own story so that it relates to your subscriber who may be going through the same thing as you. Or if you don't have a story, share your client's or someone else's story. But our own life experiences make excellent stories that will truly take your sales to the edge.
Ok so we know that stories matter but does that mean you have to go find a writing partner and start churning out stories like you see in the movies?
Of course not...
- If you don't know what to say, what if you could plug my 'story-telling' email sequence templates into your email system so you can get your subscribers to say "heck yes!" about your digital product?
- What if you didn't have to subscribe to hundreds of emails lists to read the emails of other creators just to get inspiration to write ONE email?
- What if you could write out your entire launch sequence in just HOURS instead of days and have subscribers happily and eagerly going through them ready to buy your digital product?
Introducing Our
Sell With Email Toolkit
Our time-saving Sell With Email Toolkit will tell you exactly what to write, as you welcome new subscribers to your email list so you can quickly earn their trust and introduce your digital product to them.
The Sell With Email Toolkit Was Created So That Digital Product Creators Like You ...
... who struggle with copywriting
... who get so overwhelmed by the thought of filling in a blank Google Doc with copy that would convert
... who does not have the time or mental space for writing email sequences
Can easily and confidently write their launch emails to sell their digital products!
It's The SHORTCUT To Getting Your Entire Launch Sequence Up And Ready To Go In Just A Few HOURS!
Previous Customers Were Seriously Excited About These Templates
Let Me Show You How Easy
It Is To Use The Toolkit
Step #1:
Add The Toolkit To Your Google Drive
Our Toolkit is loaded in Google Drive making it very easy for us to share it with you with one single click. No logging in or remembering passwords. Just click a button and the Toolkit is easily imported into your Share Drive.
Step #2:
Choose From One Of 3 Email Sequences To Sell Your Digital Product
Whether you're launching, hosting a webinar, or going for a flash sale, there are templates for everyone.
These plug and play email templates tell you exactly what to write and gives you examples so you never have to feel email overwhelm again.
Step #3:
Fill In The Blanks To Customise Your Email
Fill in the blanks to infuse your own voice and style. No need for extensive copywriting skills – our easy-to-use templates help you create impactful, personalised messages that truly resonates and emotionally connects with your audience.
Step #4:
Set Up The Final Emails In Your Email Autoresponder
Upload your polished emails to your chosen autoresponder. Then watch as your well-crafted sequences start working for you, building trust, engaging your subscribers, and driving sales – they'll be eager to click on your links and check out your offers ready to buy.
Let Me Show You How Easy
It Is To Use The Toolkit
Step #1:
Add The Toolkit To Your Google Drive
Our Toolkit is loaded in Google Drive making it very easy for us to share it with you with one single click. No logging in or remembering passwords. Just click a button and the Toolkit is easily imported into your Share Drive.
Step #2:
Choose From One Of 3 Email Sequences To Sell Your Digital Product
Whether you're launching, hosting a webinar, or going for a flash sale, there are templates for everyone.
These plug and play email templates tell you exactly what to write and gives you examples so you never have to feel email overwhelm again.
Step #3:
Fill In The Blanks To Customise Your Email
Fill in the blanks to infuse your own voice and style. No need for extensive copywriting skills – our easy-to-use templates help you create impactful, personalised messages that truly resonates and emotionally connects with your audience.
Step #4:
Set Up The Final Emails In Your Email Autoresponder
Upload your polished emails to your chosen autoresponder. Then watch as your well-crafted sequences start working for you, building trust, engaging your subscribers, and driving sales – they'll be eager to click on your links and check out your offers ready to buy.
Here's A Sample Of What Your Email Could Look Like After You've Customised The Template.
Imagine how your subscribers will feel reading something like this. They will FALL IN LOVE with you AND your digital product!
But most importantly, in as little as ONE DAY you can create what may have taken you WEEKS to do! Think about how FREEING that can be.
Get the Toolkit Today And Receive These 3 Amazing BONUSES!
Here's A Sample Of What Your Email Could Look Like After You've Customised The Template.
Imagine how your subscribers will feel reading something like this. They will FALL IN LOVE with you AND your digital product!
But most importantly, in as little as ONE DAY you can create what may have taken you WEEKS to do! Think about how FREEING that can be.
Get the Toolkit Today And Receive These 3 Amazing BONUSES!
Bonus #1
21 Additional Essential Sales Emails Templates
In addition to the Toolkit you’ll get 21 more essential sales email templates that will help you recover lost purchases, sell additional related products, welcome and onboard your buyers and survey them to understand their challenges and needs.
Bonus #2
130+ Click-Worthy Email
Subject Lines Swipe File
Get over 130 email subject lines that engage your subscribers and demand that they open your emails.
Bonus #3
30-Day Pop-Up Support
Facebook Group
Don't think when you get the Toolkit you're left by yourself. No! You're gaining a dedicated partner on your journey to success. You'll have direct access to me sharing my own digital product insights for an entire month. Have a question about how to use our product effectively? Need to get clear on an idea? Have a challenge in your digital product business journey? We're here to help.
Let's Recap!
Here's Everything That You're Getting
When You Buy The Toolkit Today
- 10 Product Launch Email Templates - Value $297
- 5 Flash Sales email templates - Value $97
- 10 Sell With A Webinar email templates - Value $597
- BONUS: 3 Abandoned cart recovery email templates - Value $59
- BONUS: 3 Upsell/cross sell + Post-Purchase email templates - Value $59
- BONUS: 3 Survey and Feedback Request email templates - Value $59
- BONUS: 130+ Click-Worthy Subject Lines Swipe File - Value $97
- BONUS: 30-Day Pop-Up Support Group - Value $997
Total Value $2262
Yours For One Low Price Of $39
Frequently Asked Questions
What format are these templates delivered in?
These templates are written in Google Doc. You will need a Gmail account which is free. If you do not have a Gmail account, then you will be able to access the document as a Microsoft Word document. Your device will use your default document viewer to open the file.
How will I be able to access these templates once I have purchased?
Once you have completed your payment, you will receive an email with further instructions on accessing the templates.
Who are these templates for?
Our templates are specifically written for digital product creators who teach something (e.g coaches, online educators, course creators).
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We have partnered with Send Owl to process your payment. Send Owl offers secure encryption to ensure your payment is 100% protected.
What if I do not like your templates?
Access to these templates are immediately available to you after purchase. Due to the digital nature of these products and because you get immediate access to our content, we do not offer refunds on this product. We are committed to bringing to the market quality products, so please reach out to provide your feedback and if you need any help.
Do you guarantee results from using your templates?
We do not guarantee that you will get any results from using our templates. The information that is provided in these templates is information that has worked successfully for us.
Whilst we try to provide information that is accurate, it should not be taken as professional advice.
Results are not typical. We are not implying that you will duplicate the results if you follow the instructions provided in these templates.
Your results will vary and depend on many factors, including but not limited to the product that you offer, your background, experience and work ethic. All businesses involve risk as well as massive, consistent effort and action. If you’re not willing to accept that then you should not buy this product.
Therefore, there is no guarantee and there is no warranty with respect to applying the information contained in these templates.
We do not claim any liability in connection with the use of the information that is provided in these templates.
Creator Of This Toolkit
Hi! I'm Dawn-Marie Nesbitt.
With over 7 years of marketing expertise, including roles as Head of Marketing and Chief Marketing Officer for startups like Fintech Week London and Marisa Peer, I bring a wealth of experience to the table. I have successfully orchestrated numerous product launches, resulting in hundreds of thousands of dollars in revenue for these businesses.
However, my journey began from humble beginnings. I embarked on the path of digital entrepreneurship, immersing myself in the world of blogging and tirelessly honing my skills. Through trial and error and the guidance of mentors, I transformed my website into a powerhouse that attracted over 10,000 monthly visitors—an achievement that validated my dedication and determination.
From there, I delved into the art of converting visitors into loyal subscribers, eventually taking a leap of faith and creating my very first digital product. As a pure experiment, it exceeded all expectations. This pivotal moment ignited my passion and propelled me towards mastering my craft.
Since then, I have collaborated with companies, delivering amazing results as a product marketer. Notable companies such as Marisa Peer, Fintech Week London, NotACV, and The Fintech Times have entrusted me to bring their products to market, generating traffic and sales that surpassed expectations.
I am thrilled to share my extensive knowledge and insights with you as an ebook and info product creator.
Together, we will navigate the challenges, optimise your product launches, and achieve success in the market.
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Legal Disclaimer: Every effort has been made to accurately represent my products and it’s potential. Any testimonials and examples used are exceptional results, don’t apply to the average purchaser, and are not intended to represent or guarantee that anyone will achieve the same or similar results. In fact, no guarantees are made that you will achieve results from my ideas and techniques in any material. Each individual’s success depends on his or her background, dedication, desire, and motivation. As with any business endeavour, there is an inherent risk of loss of capital and there is no guarantee that you will earn any money.